Meta and TikTok advertising services for ecommerce brands

Altitude Performance helps Shopify and direct-to-consumer brands turn paid social into a dependable revenue channel. Whether you are stuck at break-even ROAS, launching a new product, or scaling spend into six figures per month, we align Meta ads (Facebook and Instagram) and TikTok ads with your margins, fulfillment capacity, and first-party data. Explore illustrative case studies for the types of metrics we optimize, then start a WhatsApp conversation when you are ready.

Facebook and Instagram (Meta) ads

Most ecommerce growth still flows through Meta’s auction. We structure campaigns so prospecting, retargeting, and catalog sales do not compete against each other, and so Advantage+ and broad audiences get clean signal from your pixel and Conversions API. That means fewer duplicate events, clearer attribution in Ads Manager, and faster learning when you introduce new creative.

What we handle on Meta

• Campaign architecture for sales, catalog, and lead objectives
• Audience strategy: lookalikes from high-LTV buyers, intent-based retargeting, exclusions that protect margin
• Creative testing roadmaps: static, UGC, Reels, and catalog templates
• Weekly or biweekly optimization based on purchase ROAS, MER context you provide, and creative fatigue signals

TikTok ads and Spark Ads

TikTok rewards native storytelling. We build in-feed and Spark Ads strategies that borrow hooks from organic winners, then validate them against cost per purchase and incremental lift—not vanity views. When TikTok scales, we translate those insights back to Meta Reels so your creative production pays off across platforms.

What we handle on TikTok

• Campaign setup aligned to your objective (sales, traffic, or catalog)
• Spark Ads coordination with creators and whitelisted handles
• Placement and audience refinement as data accumulates
• Iteration cadence tied to hook, offer, and landing page tests

Shopify, tracking, and reporting

Strong ad accounts sit on top of reliable store data. We work with your Shopify admin, pixel, CAPI, and (where applicable) third-party attribution tools so reported ROAS matches what you see in your P&L as closely as possible. You get plain-language summaries: what we changed, what we learned, and what we recommend next—delivered over WhatsApp or email, whichever you prefer.

Who we work best with

We focus on ecommerce brands that already validate product-market fit and need paid social to compound—not fix—a broken offer. Ideal partners sell physical or digital products with clear checkout flows, ship on time, and can supply creative assets or UGC creators on a predictable rhythm. If that sounds like you, review our frequently asked questions and message us with your store URL and monthly ad budget.

No service guarantees specific ROAS; performance depends on your product, pricing, site experience, and market competition. We commit to transparent communication and disciplined testing.