How we improve ROAS over time
Sustainable paid social is a loop: measure honestly, change one variable at a time, document learnings, repeat.
First we audit tracking: pixel events, Conversions API, deduplication, and how Shopify records purchases versus what Meta Ads Manager or TikTok Ads Manager claims. Without that foundation, ROAS debates turn into arguments about attribution instead of decisions about creative and offers.
Next we stabilize account structure—separating cold acquisition from warm retargeting, tightening catalog feeds where needed, and introducing creative tests with clear hypotheses (hook, angle, offer, format). As winners emerge, we reallocate budget toward efficient ad sets and refresh creative before frequency drags performance down.
Throughout, you get recommendations tied to business outcomes: “shift $X because retargeting CPA improved” or “pause this TikTok hook after three poor purchase days.” If that level of operational detail sounds useful, message us on WhatsApp with your store link and current monthly spend.