Altitude · Meta & TikTok

Meta & TikTok Ads That Grow Your Shopify Store

Hands-on Meta ads and TikTok ads for ecommerce: clearer structure, smarter creative tests, and reporting that ties back to Shopify revenue and ROAS—plus direct WhatsApp access when you need answers fast.

Abstract upward trend suggesting improved Meta and TikTok ad performance for ecommerce

Why brands hire Altitude for paid social

Paid social breaks when tracking is noisy, creative goes stale, or campaign structure fights itself. Altitude exists to fix those operational gaps—not to promise overnight miracles.

Most Shopify merchants do not need another generic “growth hack.” They need an operator who understands Facebook ads, Instagram ads, and TikTok ads in the context of inventory, refunds, and real contribution margin. We start from your numbers: average order value, gross margin after COGS, and the ROAS you need to stay profitable at scale. From there we map account structure, creative cadence, and budget splits so prospecting and retargeting each have a job.

We communicate in plain language—no jargon wall—and we use WhatsApp for fast questions, approvals, and weekly snapshots. If you want a deeper methodology, read our dedicated page on Meta and TikTok advertising services, or jump straight to case-style results with illustrative dashboards.

How we improve ROAS over time

Sustainable paid social is a loop: measure honestly, change one variable at a time, document learnings, repeat.

First we audit tracking: pixel events, Conversions API, deduplication, and how Shopify records purchases versus what Meta Ads Manager or TikTok Ads Manager claims. Without that foundation, ROAS debates turn into arguments about attribution instead of decisions about creative and offers.

Next we stabilize account structure—separating cold acquisition from warm retargeting, tightening catalog feeds where needed, and introducing creative tests with clear hypotheses (hook, angle, offer, format). As winners emerge, we reallocate budget toward efficient ad sets and refresh creative before frequency drags performance down.

Throughout, you get recommendations tied to business outcomes: “shift $X because retargeting CPA improved” or “pause this TikTok hook after three poor purchase days.” If that level of operational detail sounds useful, message us on WhatsApp with your store link and current monthly spend.

What we do

End-to-end Meta and TikTok ad management tailored to ecommerce goals—whether you are testing a new SKU or scaling proven winners. Full detail lives on our services page.

Meta Ads (Facebook & Instagram)

Campaign structure, audience strategy, creative testing, conversion tracking, and ongoing optimization across Feed, Stories, Reels, and more.

  • Pixel / CAPI & event setup guidance
  • Prospecting & retargeting funnels
  • Creative angles & A/B testing

TikTok Ads

Spark Ads, in-feed campaigns, and TikTok-native creative direction so your brand feels at home on the platform—not like a repurposed TV spot.

  • Campaign types matched to your objective
  • Audience & placement optimization
  • Iteration based on real performance data

Results: Meta, TikTok, and Shopify ROAS

We publish illustrative stories that mirror the metrics we optimize in real accounts—purchase ROAS, efficient CPA, and revenue that shows in Shopify reporting.

Examples include a botanical skincare launch that tightened Advantage+ shopping and retargeting, an activewear brand that paired TikTok Spark Ads with Meta Reels, and a high–average-order-value home decor merchant that scaled catalog ads with fresh creative rotations. Each narrative includes stylized dashboard visuals inspired by Meta Ads Manager and Shopify admin—not screenshots of any single live account.

  • Composite blended ROAS ranging from roughly 3.9× to 6.1× in the published examples
  • Spend and revenue figures shown for context only; your account will differ
  • Transparent disclaimer on the case page about composite presentation

Read the full Meta and TikTok case studies—then return here to see client testimonials or ask a question in the FAQ.

What clients say

Honest feedback from founders and marketing leads who needed Meta and TikTok to work harder—without drowning in dashboards. Replace sample quotes with verified testimonials before going live.

★★★★★

“Finally someone who explains the account in plain English. Our Meta ROAS nearly doubled after they rebuilt our prospecting and fixed our pixel setup.”

Sarah Chen Founder, DTC skincare brand
★★★★★

“Responsive on WhatsApp, tight reporting, and they actually challenge our creative instead of just pressing ‘optimize.’ Exactly what we needed.”

Elena Ruiz Head of Growth, Shopify Plus store
★★★★★

“High AOV home goods are tricky to scale. They structured catalog campaigns properly and we saw consistent ROAS through Q4.”

James Okonkwo Owner, furniture & decor
★★★★★

“I tried two agencies before this. Altitude is the first partner who aligned spend with our margins and didn’t hide behind vanity metrics.”

Priya Natarajan Co-founder, subscription box
★★★★★

“Clear weekly updates, fast iterations on ads, and they coordinated with our designer for new UGC briefs. Felt like an extension of our team.”

Tom Brennan Marketing Director, beverage brand

Sample quotes for layout—replace with real client feedback (and permission) before publishing.

Discuss your project on WhatsApp

Frequently asked questions

Quick answers about Meta ads, TikTok ads, Shopify stores, and how we work. For channel-specific depth, see services.

Do you manage both Meta and TikTok ads?

Yes. We plan and optimize Facebook, Instagram, and TikTok campaigns end to end, including prospecting, retargeting, catalog ads, and Spark Ads when appropriate for your brand.

Do you only work with Shopify stores?

Most of our clients use Shopify because it pairs cleanly with pixel and CAPI implementations. If you run on another ecommerce platform but can share reliable purchase data, we can discuss fit on WhatsApp.

How do you measure success and reporting?

We prioritize purchase ROAS, cost per purchase, and revenue that aligns with your store reports. Vanity metrics like impressions or likes are secondary unless they clearly correlate with sales.

What does a typical engagement look like?

We start with a WhatsApp discovery to understand your offer, margins, and tracking. Then we agree on goals, build or restructure campaigns, launch creative tests, and iterate on a weekly or biweekly cadence depending on spend.

How soon can campaigns go live or be restructured?

Timelines depend on tracking health, creative readiness, and catalog quality. Many accounts see initial restructuring within one to two weeks; brand-new launches may take longer if pixels or CAPI need fixes first.

Do you produce creatives or UGC?

We provide creative briefs, testing matrices, and feedback on hooks and offers. You or your creators supply UGC and static assets; we can recommend formats that historically perform for Meta Reels and TikTok.

What monthly ad budgets do you support?

We typically partner with brands spending from a few thousand dollars per month up to substantial six-figure annual budgets. If you are pre-revenue or still validating product-market fit, we may recommend waiting until basics are stable.

How do I contact you?

Use any WhatsApp button on this site or message the number configured in config.js. Share your store URL, average order value, and current monthly ad spend for the fastest reply.

Ready to talk?

Tell me your niche, monthly budget, and whether you prefer Meta, TikTok, or both. I will reply on WhatsApp with next steps. Prefer reading first? Open case studies or services.

Open WhatsApp