Meta and TikTok advertising case studies

Representative outcomes for Shopify and DTC brands: stronger purchase ROAS, disciplined spend, and revenue that shows up in your store reports. Dashboard panels are stylized mockups inspired by Meta Ads Manager and Shopify admin—they illustrate the metrics we optimize, not live client exports. For the full service overview, see our Meta and TikTok advertising services; to get a tailored plan, contact us on WhatsApp.

Meta Ads · Shopify

Botanical skincare launch

Niche: beauty & skincare · 90-day sprint

Restructured Advantage+ shopping campaigns, tightened creative testing (UGC + static), and fixed deduplication between pixel events. Retargeting focused on high-intent product viewers.

Blended ROAS: 4.8×
Spend: $42k
Platform revenue: +$198k

Ads overview (illustrative)

Campaigns

CampaignSpendPurch.ROAS

ASC · Prospecting$12.4k1.1k5.1×

Retarget · 14d$3.2k4126.4×

Creative test A/B$5.8k6234.2×

Store sales (illustrative)

Total sales $198,420 ↑ 34% vs prior period

Orders 3,842 AOV $51.60

TikTok · Meta

Activewear & accessories

Niche: fitness · Spark Ads + catalog

Scaled Spark Ads with creator whitelisting, then mirrored winning hooks into Meta Reels. Consolidated ad sets to improve learning and introduced post-purchase cross-sell audiences.

Blended ROAS: 6.1×
Spend: $28k
Revenue attributed: +$171k

Cross-platform ROAS (illustrative)

Account summary

Spend$28,050

Purchase value$171,100

ROAS6.1×

Shopify dashboard (illustrative)

Online store $171,100

Sessions up · conversion rate stable · AOV +12%

Meta Ads · Shopify Plus

Home decor (high AOV)

Niche: furniture & decor · Q4 push

Built a value-based lookalike ladder from top purchasers, paired with dynamic catalog ads and seasonal bundles. Reduced frequency fatigue with fresh creative rotations every 10–14 days.

Blended ROAS: 3.9×
Spend: $61k
Store revenue: +$238k

Catalog performance (illustrative)

Sales · Last 30 days

Purchase ROAS 3.9× Cost per purchase down 22%

Ad setCTRCPAROAS

LLA 5% purchasers2.1%$384.4×

DPA · Broad1.6%$443.7×

Sales by channel (illustrative)

Online store$238,050

Social$182,400

Direct$55,650

Figures shown are composite examples for presentation. Your results depend on offer, margin, creative, and tracking setup—we will benchmark honestly before we scale. Return to the homepage or explore services.

Want similar outcomes?

Share your store link, average order value, and current monthly ad spend. I will reply on WhatsApp with honest next steps.

Open WhatsApp